Can Red Sea Global Set the Standard for Sustainable Tourism?

September 20, 2024
Can Red Sea Global Set the Standard for Sustainable Tourism?

Red Sea Global (RSG), a prominent developer known for its dedication to sustainable tourism and green construction, continues to redefine industry standards with its latest achievements. Recently, the company received six new Leadership in Energy and Environmental Design (LEED) certifications for properties within The Red Sea destination. This milestone underscores RSG’s leadership in designing and building environmentally friendly structures. Additionally, RSG earned the LEED for Cities and Communities pre-certification for its AMAALA masterplan, further emphasizing its commitment to sustainable urban development.

Pioneering Sustainability Practices

RSG’s approach to sustainability is far-reaching, integrating a gamut of eco-friendly features into its projects. These include passive design techniques, energy-efficient technologies, sustainable material selection, and water conservation strategies. Of particular note is the company’s use of treated sewage effluent for irrigation, a method that highlights its innovative resource management. The interconnected renewable infrastructure is another standout, with properties running entirely on solar energy. This initiative alone will prevent the emission of 575,000 tons of carbon dioxide annually during Phase One of The Red Sea’s development, the equivalent of removing over 133,000 cars from the road or powering 75,000 homes each year. AMAALA, RSG’s ambitious project, is on track to achieve comparable environmental benefits.

Industry Recognition and Impact

The significance of sustainable development is increasingly recognized, especially within the tourism sector. Peter Templeton, CEO of the US Green Building Council (USGBC), commended RSG’s efforts, noting that LEED certifications represent a strong commitment to climate protection and advancing global sustainability goals. These achievements position RSG as a model for the industry, demonstrating eco-friendly practices that others can emulate. Notably, Red Sea International Airport (RSI) stands out as the only airport in the Gulf Cooperation Council countries to be powered entirely by solar energy around the clock. This feat underscores RSG’s unwavering commitment to sustainability.

Furthermore, the Six Senses Southern Dunes hotel at The Red Sea has set a new benchmark by becoming the first hotel in Saudi Arabia to achieve LEED Platinum status. This level of recognition extends beyond national borders, with the US Green Building Council including RSG in the 2024 LEED Power Builders list. As the sole non-US developer on this list, RSG exemplifies global leadership in green building.

Expanding Portfolio in Sustainable Development

Red Sea Global (RSG), a leading developer renowned for its commitment to sustainable tourism and eco-friendly construction, continues to set new benchmarks in the industry with its recent accomplishments. The company has been awarded six new Leadership in Energy and Environmental Design (LEED) certifications for properties within The Red Sea destination, showcasing its expertise in creating sustainable and environmentally conscious structures. This significant achievement accentuates RSG’s role as a frontrunner in the field.

In addition to these certifications, RSG has also secured the LEED for Cities and Communities pre-certification for its AMAALA masterplan. This recognition further highlights RSG’s dedication to sustainable urban development and community planning and underscores its ongoing efforts to integrate sustainability into every aspect of its projects. By earning these accolades, RSG demonstrates its unwavering commitment to developing eco-friendly tourism experiences and green building practices, contributing to a more sustainable future for the industry.

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