Traverse City Commission to Deliberate Strategic Plan and Key Issues

January 21, 2025

Traverse City commissioners are set to convene today to deliberate on several key agenda items, each of significant importance to the local community. The items on the docket include the review and discussion of the city’s strategic action plan, consideration of a proposed peace monument, allocation of substantial federal funding to local organizations aimed at addressing housing and homelessness, and other pertinent community matters.

Strategic Action Plan Review

Community-Driven Planning Process

The strategic action plan aims to provide a comprehensive guide that will inform city programs and investments over the next decade, projecting into 2035. The plan is significantly community-driven, ensuring that the voices of Traverse City residents are integral to shaping the strategic vision. Residents have an opportunity to engage with the planning process through a public roundtable session at West Shore Bank on East Eighth Street, scheduled from 1 pm to 3 pm, and later during the city commission meeting at 7 pm at the Governmental Center. The plan is facilitated by consulting firm Future iQ, which has been working closely with the community to integrate feedback and insights.

The initial phase of the planning process began last fall when Think Tank workshops allowed participants to explore various macro trends and forecast their potential impacts on Traverse City. These workshops were followed by extensive community visioning sessions in November, where over 200 residents provided valuable feedback, thus shaping the foundational elements of the plan. Now entering its second phase, the initiative will see Future iQ present a Think Tank report summarizing the key findings. The report emphasizes the importance of building an equitable and sustainable future, prioritizing regional cooperation to bolster the local economy, fostering inclusive spaces, and employing a values-based framework for development strategies.

Future iQ’s Findings and Community Consensus

Future iQ’s findings indicate a collective preference among community members for a balanced approach that promotes sustainability and equity. This forward-looking scenario envisions a Traverse City that thrives through innovative solutions, community engagement, and strong leadership. The consulting firm underscores the necessity of reorienting the city’s trajectory, emphasizing that while long-term goals might seem distant, incremental changes can result in substantial progress over time.

The report’s data reflects a broad consensus among participants for change, revealing an eagerness to embrace bold thinking and novel ideas. This appetite for innovation requires effective storytelling about why change is crucial for Traverse City’s future. To sustain the momentum, meaningful engagement and clear communication within the community are imperative. Complementing the public engagement efforts, a community survey for the strategic action plan remains available online through February 14. This survey targets city residents and individuals with direct ties to Traverse City, inviting them to contribute their perspectives and insights.

Proposed Peace Monument

Conceptual Approval and Fundraising Efforts

Tonight’s city commission meeting will see commissioners consider the approval of a request from Veterans for Peace to install a peace monument in a city park. Though the finalized design and location are yet to be determined, the Parks and Recreation commission has already given conceptual approval to the monument. The local Veterans for Peace chapter, led by President Tim Keenan, aims to raise approximately $30,000 for the monument’s construction and installation. The monument is intended as a living tribute, with names added annually, subject to the city’s policies on monument size and naming rights.

Policy Considerations and Community Impact

The commission will review an appeal to relax these policies, particularly concerning the monument’s dimensions and the stipulation that individuals must be deceased for two years prior to dedication. This initiative aligns with community values of honor and remembrance, providing a space for reflection and tribute to those who have contributed to peace efforts. The peace monument represents a significant addition to the city’s public spaces, fostering a sense of community and shared values.

Allocation of Federal Funding

Addressing Housing and Homelessness

In another significant agenda item, Traverse City commissioners are slated to allocate $285,512 in federal Community Development Block Grant (CDBG) funds to four local nonprofit organizations. These funds are directed towards addressing critical housing and homelessness needs within the city. The allocations under consideration, following a review and revision of funding recommendations deliberated earlier in January, include: Goodwill Northern Michigan receiving $69,725 for installations of HVAC systems and bike racks at East Bay Flats. Northwest Michigan Supportive Housing is slated to receive $65,787 to replace the boiler, water heater, and roof of a four-plex on Three Mile Road.

Central United Methodist Church Outreach Program will be allocated $50,000 to support staffing services for the director, kitchen, janitorial, and security needs. Finally, Safe Harbor of Grand Traverse has been assigned $100,000 for parking lot paving and various improvements, including the installation of a generator. These allocations reflect the city’s commitment to supporting vulnerable populations and addressing critical social issues through targeted funding and strategic partnerships with local organizations.

Balancing Community Needs and Resources

Commissioners initially discussed these funding allocations at their January 6 meeting. However, due to questions about the proposed spending, the decision was tabled pending further revisions. The revised recommendations now aim to balance community needs with available resources. These allocations are vital steps in addressing the urgent housing and homelessness crisis within Traverse City, ensuring that local nonprofits have the means to support those in need.

By investing the Community Development Block Grant funds wisely, Traverse City aims to improve living conditions for its residents and provide essential services to the most vulnerable members of the community. The collaboration between the city and local nonprofits demonstrates a shared commitment to creating a more equitable and inclusive environment for all inhabitants. These efforts are crucial for fostering a thriving community that prioritizes the well-being of its residents.

Liquor License Request and New Restaurant

Development District Liquor License

A request by In Front Hospitality LLC for a development district liquor license at 115 East Front Street is also up for consideration. Chad Hall and Joshua Anderson, owners of Red Spire Brunch House, have acquired the former Green House Café building and plan to launch a new restaurant. They envision the new establishment becoming a key part of Traverse City’s dining scene, offering unique culinary experiences to locals and tourists alike.

Alongside the liquor license for the new restaurant, Hall and Anderson seek approval for several permits to facilitate alcohol sales at the Old Town Playhouse. This request was initially set for the January 6 commission meeting but was postponed to the current agenda. The approval of this liquor license and permits will enable the new restaurant to offer a full range of dining options, enhancing the overall dining experience for its patrons.

Economic Impact and Community Benefits

The addition of a new restaurant with a liquor license could bring significant economic benefits to Traverse City. This new dining establishment is expected to attract more visitors to the downtown area, contributing to the local economy and supporting other businesses. The presence of a vibrant food scene can further elevate Traverse City’s reputation as a destination for culinary enthusiasts, promoting tourism and boosting overall economic growth.

The potential approval of the liquor license and related permits underscores the city’s commitment to fostering a thriving business environment. By supporting local entrepreneurs and encouraging new business ventures, Traverse City demonstrates its dedication to economic development and community prosperity. Through thoughtful deliberation and community engagement, the city commission’s decisions can help shape a vibrant and forward-looking community.

Performance Evaluations for City Officials

City Manager and City Attorney Evaluations

Finally, the city commission will discuss the process for conducting annual performance evaluations for City Manager Liz Vogel and City Attorney Lauren Trible-Laucht. According to their employment agreements, both officials are due for an evaluation by June 30 each year. Traditionally, the city follows a structured evaluation process guided by a facilitator, integrating feedback from commissioners and select department heads. However, this year, Mayor Amy Shamroe and Mayor Pro Tem Mark Wilson are advocating for a more comprehensive assessment, which may encompass a 360-degree review incorporating feedback from all department heads, including those from the Downtown Development Authority and Traverse City Light & Power.

These evaluations play a crucial role in ensuring effective leadership and governance within Traverse City. By conducting thorough and comprehensive assessments, the city commission can identify areas of strength and opportunities for improvement for its top officials. This process ultimately contributes to better decision-making and more responsive city management, benefitting the entire community.

Importance of Comprehensive Reviews

Traverse City commissioners are scheduled to meet today to discuss and make decisions on several major topics that are of great significance to the community. Their agenda includes a detailed examination and discussion of the city’s strategic action plan, which will outline future goals and priorities for the city. Another crucial item on the agenda is the consideration of a proposed peace monument, which aims to serve as a symbol of unity and harmony within the city. Additionally, there will be discussions on the allocation of substantial federal funding to local organizations. This funding is aimed at tackling pressing issues such as housing and homelessness, providing much-needed resources to support vulnerable residents. The commissioners will also review other important community matters that impact the daily lives of Traverse City residents. This meeting is expected to be pivotal in shaping the future direction of the city and addressing key concerns within the community.

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