In the dynamic realm of global construction and technology, Nemetschek Group’s strategic expansion into Saudi Arabia marks a pivotal moment for digital transformation within the region’s construction and media industries. As the kingdom accelerates toward Saudi Vision 2030, this German firm steps into the spotlight with its robust portfolio of brands dedicated to architecture, engineering, construction, and media. With massive investments and an emphasis on project sustainability and digitalization, Saudi Arabia’s construction market presents an unparalleled opportunity for Nemetschek. Its state-of-the-art solutions, including Building Information Modeling (BIM), artificial intelligence, and digital twin technologies, promise to revolutionize construction methodologies amid a backdrop of more than $1 trillion in mega-projects.
Advancing Digital Change
Leadership and Vision
The appointment of Muayad Simbawa as Managing Director for Nemetschek’s Saudi operations underscores the company’s commitment to fostering digital transformation across the built environment. With nearly two decades of experience in digital transformation and enterprise software, Simbawa is tasked with leveraging Nemetschek’s vast expertise to propel the region’s ongoing mega-projects. He will direct efforts from Riyadh, focusing on integrating Nemetschek’s innovative solutions into vast construction initiatives that shape the country’s infrastructure landscape. This leadership shift heralds a future where digital tools seamlessly merge with traditional construction practices, creating a cohesive and modernized ecosystem.
Digital Construction Revolution
Nemetschek’s foundational role in advancing Saudi Arabia’s construction industry is set to reach new heights at the Saudi Giga Projects 2025 Summit. This event offers a platform for showcasing new technologies and establishing critical partnerships with local stakeholders. On this grand stage, Nemetschek’s brands—Allplan, Bluebeam, Graphisoft, Maxon, Solibri, Spacewell, and Vectorworks—will demonstrate their prowess in streamlining efficiency, enhancing sustainability, and boosting connectivity within the sector. CEO Yves Padrines reveres Saudi Arabia’s leadership in both global construction innovation and digital transformation, driving Nemetschek’s intensive focus on empowering the region’s ambitious growth agenda.
Participating in Broader Ventures
Engagement at Key Expos
Expanding its influence beyond construction, Nemetschek is poised to participate in the Saudi Entertainment and Amusement (SEA) Expo, aligning with its broader vision for digital transformation and sustainability across the Middle Eastern landscape. This engagement reveals a concerted effort to envelop every dimension of the built environment—from the kingdom’s emerging smart cities to amusement and recreational infrastructure. Engaging with evolving markets at this expo demonstrates Nemetschek’s commitment to contributing multi-dimensional advancements within Saudi Arabia’s vibrant environment, inviting innovative exchanges integral to the region’s technological evolution.
Collaborative Innovation
Nemetschek’s expansion into Saudi Arabia underscores a collaborative approach to achieving its digital transformation goals outlined in Vision 2030. By joining hands with local partners, Nemetschek aims to unlock unprecedented levels of efficiency and innovation within both construction and media sectors. This alliance fosters a commitment to sustainable growth, promising transformative changes against a robust economic backdrop. Through strategic partnerships, Nemetschek seeks to bolster Saudi Arabia’s international leadership in digital construction and contribute to its far-reaching vision of the future, embracing local talents and innovations throughout the journey.
Transformative Outlook
Nemetschek has solidified its dedication to advancing digital transformation within the built environment by appointing Muayad Simbawa as Managing Director for their Saudi operations. Simbawa, who possesses nearly 20 years of expertise in digital transformation and enterprise software, is set to bring Nemetschek’s renowned innovations to the forefront of Saudi Arabia’s major construction undertakings. Operating out of Riyadh, he will focus on embedding Nemetschek’s cutting-edge solutions into extensive infrastructure projects, aiming to reshape the nation’s landscape. This significant leadership move signals an upcoming era where digital technologies are harmoniously integrated with conventional building methods, fostering a seamless connection between the old and the new. Nemetschek anticipates this transformation will enable the creation of a modernized, efficient environment, further driving their strategic objectives in the region’s evolving infrastructure space.
