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Tag: marketing


Construction Techniques

SMPS Report Tracks How Contractors, Designers are Using Marketing Technology ‘MarTech’ Tools

November 7, 2019

Via: ENR

Combined strategy and marketing software tools, commonly known as MarTech, are penetrating the architectural, engineering, and construction industries. ChiefMarTech reports that there are nearly 7,000 MarTech tools on the market, up from only 1,000 five years ago. They are impacting […]


Sustainability

New workforce program sells construction as ‘cool’

October 10, 2019

Via: Construction Dive

It takes a lot to capture the attention of Generation Z — Americans born between the mid-1990s to early-2000s. This group of digital-savvy young people have grown up with social media, streaming video and online shopping. A new outreach effort […]


Construction Processes, Interaction of Expertise

Construction Marketing Association 2018 Marketing Outlook

January 12, 2018

Via: Construction Marketing Blog

“Marketing is changing rapidly, and the AEC and building products categories are no exception,” states CMA Chairman Neil M. Brown. With such immense and rapid change on the horizon, it’s important to identify tactics, strategies, and best practices in the construction […]


Construction Processes, Interaction of Expertise

Construction Marketing Association Announces 2018 Outlook Webcast

January 4, 2018

Via: Construction Marketing Blog

The construction world is constantly changing and it’s important to keep up.This is why we would like to invite you to an upcoming webcast designed to teach you best practices, identify trends, and discuss what’s next for the construction-marketing world. […]