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Approaching $1B in annual revenue, esports market looks to level up construction

November 9, 2021


2020 was not the best year for esports revenue, as it declined for the first time since data became available a decade ago, JLL reported. The dip was likely temporary, as 2021 is on pace for a record year with total industry revenue over $1 billion for the first time.

The largest driver of revenue for esports is corporate sponsorships — also a large contributor for professional sports leagues. Sponsors — which in the past have included Mountain Dew, Red Bull and video game companies themselves — support teams and venues and host events and competitions. Though ticket and merchandise sales decreased 37% from 2019 to 2020, the return of in-person events could contribute to growth in 2021 and beyond, the report notes.

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