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‘Athleticscapes’ give colleges a recruiting edge

It has long been apparent that colleges and universities are engaged in an arms race to attract top student-athletes, with ammunition that includes extravagant training centers and stadiums.

John Robertson is on the front lines of those battles. As CEO of Advent, a Nashville, Tenn.-based branding consultant that has worked with a wide range of AEC firms, he sees many colleges whose recruiting strategies are based on having the largest, most state-of-the-art athletic facilities.

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