No one sets out to make an ugly building. And yet, this is often the result – a walk of any size in any place shows building after building that did not start where it seems to have ended up. By conforming to mediocre construction standards and allowing the tools of the digital age to limit the range of what is possible, the industry has created an environment where what is designed is seldom what is built. Indeed, our first experience of a new design is often a digital rendering or a quick sketch; image manipulation notwithstanding, this is the nicest version of a design we will ever see.
