Combined strategy and marketing software tools, commonly known as MarTech, are penetrating the architectural, engineering, and construction industries.
ChiefMarTech reports that there are nearly 7,000 MarTech tools on the market, up from only 1,000 five years ago. They are impacting many companies that are experiencing a difficult time selecting the right technologies, keeping up with changes, and using the tools effectively. Design firms and construction companies of all sizes are investing in MarTech to improve their marketing strategies and drive more sales, but recent research from The Society for Marketing Professional Services (SMPS) Foundation shows design firms and construction companies aren’t yet applying these solutions to their fullest potential.
