The merger between Marriott and Starwood might have been completed in late September 2016, but that was just the beginning.
Since that time, owners and their asset managers have awaited confirmation that related merger expenses would be “net neutral,” as initially promised. Then, in March 2017, a communication came down the pike detailing “Project Tetris,” which refers to Marriott’s planned integration of Starwood properties into Marriott’s finance model.
