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Pitch perfect: An AEC marketer’s guide to winning proposals

August 8, 2022

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It’s prime RFP season — and prime stress season for the folks at your firm who are tasked with getting proposals out the door on time and on point.

Facing a long line of proposals in various stages of development, there’s a temptation to simply settle for submissions that are “good enough.” However, as fiercely competitive as the bidding for many architecture, engineering and construction projects is nowadays, good enough is rarely good enough to win a pursuit. Generating the new business on which your firm depends to grow, and landing the types of projects your firm desires, depends on the ability to create superior proposals — and do so each time your firm decides to bid for a project.

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