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Construction’s Branding Problem Can be Solved With a Technology Focus

July 29, 2022

Via: ENR

My father was a banker, but he was a builder at heart which meant he was constantly remodeling our houses and then selling the improved product. Growing up, I was always surrounded by builders, was captivated by the sounds and smells of construction, and was fascinated not only by the process of construction but also the masterminds behind it. By the time I was old enough to start working, I got a job at a cabinetry shop. Seeing the grit, innovation, and skill of these folks day in and day out gave me an immense respect for the trades.

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