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Construction group launches ‘Roll Up Your Sleeves’ campaign to encourage vaccinations among contractors

April 8, 2021


The idea to spread accurate information about the vaccine arose when the industry’s wariness caught United Contractors’ attention, and, when it looked for resources to share among its members, it was dissatisfied.

“There was just nothing,” said Emily Cohen, executive vice president at United Contractors. “There’s nothing out there specifically for the construction industry.”

Cohen said with the wide array of vaccine-related information — some of it false — coming from social media, the association wanted to empower workers, contractors and unions with the facts. Resources gathered by United Contractors include tailgate talking points with vaccine facts designed to assuage concerns about the shots;

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