Brightline West is the most recent iteration of what was previously known as Virgin Trains USA, which was backed by billionaire investor Richard Branson’s Virgin Group Ltd. He exited the project in 2020, and the current re-branding is aimed at associating the enterprise with the Florida Brightline route between Miami and West Palm Beach.
Brightline West is targeting the passengers who make 50 million trips between Los Angeles and Las Vegas each year.