Many hotel owners and ownership groups are looking for ways to attract new travelers and increase profitability. It comes as no surprise that guests continue to value authentic and high-quality experiences during their stay.
Creating an environment guests will want to return to requires a deep understanding of their behavior and the motivational factors behind it. Input from today’s new travelers, namely Millennials and Gen Z, has helped owners understand what guests value most.
That said, water and energy conservation, eco-friendly products, and wellness design are among some of the most popular trends we’re seeing in new construction and renovation projects.
