According to a report from Total Retail earlier this year, experiential retail is a major trend in the industry in response to the ever-increasing use of mobile devices, a shift to e-commerce, and reduced traffic through malls and other traditional retail outlets. Experiential retail encompasses a wide variety of strategies, including the use of artificial intelligence, virtual reality and augmented reality to attract and engage shoppers, and incorporating elements like spas, dining, theaters, cultural events, 3D experiences and pop-up shops.
