Drive through any residential development today and you’ll be struck by the boldness of the colors and the diversity of materials that clad the exterior of new homes. This range of design opportunities extends to remodels as well, with homeowners swapping out beige 3-inch lap siding for more contemporary concepts that seamlessly blend a unique variety of textures and hues.
“Cookie-cutter home design no longer works for the market today,” says Steve Booz, vice president of marketing at Westlake Royal Building Products. “Designers and homeowners want to stand out from the pack and make a statement with their aesthetic choices. And the siding industry has really evolved to meet these needs.”
